To access the tracking report, click on “Results” (on the left) then “Report”:

What is it?

These are the “graphical” reports of your campaign results. The following data is displayed graphically (among others):

• The number of recipients
• The number of openers (unique individuals)
• The number of clickers (unique individuals)
• The number of unsubscribers
• The number of clicks
• Evolution of clicks and openings over time
• Message transfer rate
• Responsiveness rate
• Country of origin
• Main languages
• Messaging tools
• Operating systems

Click Mapping

This screen displays the main click rates on your message. Each clickable area of your message is associated with a color to determine the “hot zones” of your message (the most clicked areas).

Use this tool to determine what encourages the user to click on specific links in your message.