Google Analytics is a particularly advanced tracking and statistics solution that allows you to track visitors on your site and the actions they take in near real-time. This tool is provided to you for free by Google.

Learn more: https://marketingplatform.google.com/about/analytics/.

Matomo is the Open Source equivalent of Google Analytics. Just as comprehensive and powerful, it can be hosted directly on your site to ensure complete data confidentiality and avoid sharing with third parties.

Learn more: https://matomo.org/

If you have installed Google Analytics or Matomo on your site, you can configure OxiMailing so that visitors coming from your email campaigns can be easily identified in your reports.

To do this, it’s very simple:

• Click on “Message” on the left, then on the cogwheel, select “Traffic Analysis”:

• Fill in the requested information (leave the default settings if you are unsure what to enter):

Once the sending is done, you will see visitors from your email campaigns appear in your Analytics report. You can then filter on these to precisely track the actions of the recipients of your email campaigns on your site.