What is the difference between the black list and the red list?
Updated on April 21, 2025
Both are intended to neutralize deliveries to certain addresses.
Blacklist
The blacklist is composed of addresses of individuals who have expressed their wish to no longer receive emails from you:
-
Individuals who have clicked on an unsubscribe link from one of your previous campaigns,
-
Individuals who have reported spam related to one of your past campaigns. Some operators, such as Yahoo, Microsoft, La Poste… transmit the “complaints” expressed against you, translated into unsubscribe requests,
-
Individuals manually added by you.
Redlist
The redlist is absolutely not modifiable and contains several types of addresses:
-
Individuals who have requested to not receive any emails from anyone from our platform,
-
Individuals who have reported spam related to one of your past campaigns (addresses also added to the blacklist),
-
Individuals with an address linked to an obsolete domain name (voila.fr, tele2.fr, chello.fr…).