1. Respect email legislation

Before you start, and to avoid any inconvenience, familiarize yourself with the current legislation.

What are the rules regarding address files? Warning about email scraping software Is the OxiMailing platform compatible with GDPR?

2. Inform your recipients

Inform your recipients why they are receiving your message, in other words, how you obtained their address.

How to prevent my recipients from marking my message as spam?

3. Include an unsubscribe link

Always include an unsubscribe link and carefully consider unsubscribe requests (by default, OxiMailing takes care of this for you!).

How to insert an unsubscribe link in a message?

4. Optimize your message

Optimize your message to avoid being classified as spam.

How to prevent my messages from ending up in spam folders or being blocked by anti-spam filters?

5. Optimize your HTML code

Avoid using javascript, flash, frames, and forms in your messages.

Can forms (or frames) be integrated into emails?

6. Do not use Microsoft Word to create your message

Use a real HTML editor to write your messages, like the one integrated into OxiMailing. Indeed, some editors like Microsoft Word generate non-standard HTML code that can cause issues when displaying your message to your recipients.

Can a HTML page generated by Word or Publisher be used as a message?

7. Host your documents (images, attachments, …)

Host the images and attachments that make up your message on the web.

How to add an image in a message? Optimize message weight

8. Test your message

Before launching your campaign, send yourself a copy of the email first and make sure the message displays correctly, the images show up properly, and the links work.

Also, consider testing it through the built-in anti-spam analysis in the solution.

9. Optimize your sends

Follow our recommendations regarding the quantity of emails that can be sent.

How many emails can I send with the OxiMailing server?

10. Check your address file

Your email address file must be legally obtained. Only import contacts from your address books with whom you have a relationship and who have requested your messages.

In some cases, it may be appropriate to remove certain generic domains from your address file if you are prospecting for professionals.

Why is it recommended to remove email addresses related to generic domains from your files when prospecting for professionals?

Also, feel free to test your files on our address verification solution: OxiBounce.